[X]% lower cost per ticket across [X] cities.

[One or two sentences about the tour and what changed.]

Client: Audiology Touring
Event: [Tour name]
Location: Australia and New Zealand
Services: Growth Strategy, Performance Marketing

The results

The numbers that mattered.

[X,XXX]

Tickets sold

[XX]%

Capacity reached

$[XX]

Cost per ticket

[X.X]x

Return on ad spend

The challenge

What we were up against.

[Two or three sentences on the starting point: timeline, lineup, market, budget or last year’s result.]

[Challenge one, e.g. late lineup confirmation]
[Challenge two, e.g. softer market than last year]
[Challenge three, e.g. big list, low engagement]

Our approach

What we did.

[What we did and why.]

[Strategy: e.g. city-by-city audience plan]
[Paid media: e.g. phased Meta and Google campaigns]
[EDM: e.g. pre-sale registration and nurture flows]
[Optimisation: e.g. daily budget shifts to best performers]

The campaign

From tease to home run.

Tease

[What happened, e.g. built the audience before the lineup dropped.]

Announce

[e.g. lineup reveal drove X pre-sale registrations.]

Pre-sale

[e.g. registrants converted through EDM and SMS.]

Onsale

[e.g. scaled to lookalikes city by city.]

Home run

[e.g. urgency creative closed out final tickets.]

In their words

We’ve been working with Josh at Call and Response for two years now, and have seen a significant shift in our momentum, not just in sales but in the overall strategy around our releases and marketing. I had to think twice about a testimonial because we want to keep them all to ourselves. Once you start with these guys there’s no going back!!

Mitch Lowe

Director, Audiology Touring & Trademark Live