[X]x return on ad spend across two venues.

[One or two sentences about the venues and what changed.]

Client: Bar Pop
Event: Ice Cream Factory and Froth Town
Location: [City], Australia
Services: Growth Strategy, Performance Marketing

The results

The numbers that mattered.

[X,XXX]

Tickets sold

[XX]%

Capacity reached

$[XX]

Cost per ticket

[X.X]x

Return on ad spend

The challenge

What we were up against.

[Two or three sentences on the starting point: timeline, lineup, market, budget or last year’s result.]

[Challenge one, e.g. late lineup confirmation]
[Challenge two, e.g. softer market than last year]
[Challenge three, e.g. big list, low engagement]

Our approach

What we did.

[What we did and why.]

[Strategy: e.g. city-by-city audience plan]
[Paid media: e.g. phased Meta and Google campaigns]
[EDM: e.g. pre-sale registration and nurture flows]
[Optimisation: e.g. daily budget shifts to best performers]

The campaign

From tease to home run.

Tease

[What happened, e.g. built the audience before the lineup dropped.]

Announce

[e.g. lineup reveal drove X pre-sale registrations.]

Pre-sale

[e.g. registrants converted through EDM and SMS.]

Onsale

[e.g. scaled to lookalikes city by city.]

Home run

[e.g. urgency creative closed out final tickets.]

In their words

We’ve had the pleasure of working with Josh and the team at Call & Response across both Ice Cream Factory and Froth Town, and they’ve been an incredibly valuable extension of our team. … What I appreciate most is that the Call & Response team don’t just execute tasks, they genuinely care about the outcomes.

Chris Bausor

Bar Pop: Ice Cream Factory & Froth Town