[X]% sold before general onsale.

We set the number, forecast every phase with the Onsale Playbook and hit it. [Add the one-line story.]

Client: Trademark Live
Event: Le Currents 2025
Location: [City], New Zealand
Services: Growth Strategy, Performance Marketing

The results

The numbers that mattered.

[X,XXX]

Tickets sold

[XX]%

Capacity reached

$[XX]

Cost per ticket

[X.X]x

Return on ad spend

The challenge

What we were up against.

[Two or three sentences on the starting point: timeline, lineup, market, budget or last year’s result.]

[Challenge one, e.g. late lineup confirmation]
[Challenge two, e.g. softer market than last year]
[Challenge three, e.g. big list, low engagement]

Our approach

What we did.

We managed the EDM and paid media spend and helped shape the overall strategy, with attention to every detail from tease to home run.

[Strategy: e.g. city-by-city audience plan]
[Paid media: e.g. phased Meta and Google campaigns]
[EDM: e.g. pre-sale registration and nurture flows]
[Optimisation: e.g. daily budget shifts to best performers]

The campaign

From tease to home run.

Tease

[What happened, e.g. built the audience before the lineup dropped.]

Announce

[e.g. lineup reveal drove X pre-sale registrations.]

Pre-sale

[e.g. registrants converted through EDM and SMS.]

Onsale

[e.g. scaled to lookalikes city by city.]

Home run

[e.g. urgency creative closed out final tickets.]

In their words

Call & Response was an absolute key part of Le Currents 2025’s success. They managed our EDM, paid media spend, and they helped shape the overall strategy with incredible attention to detail. They are strategic, reliable, and genuinely invested in making things work. Working with them made the whole campaign run smoother and hit harder!

Walt Robberds

Le Currents

More work