[X]% year-on-year ticket growth.

[One or two sentences about the partnership and what changed.]

Client: Trademark & Fabrik
Event: [Event or tour]
Location: New Zealand
Services: Growth Strategy, Performance Marketing

The results

The numbers that mattered.

[X,XXX]

Tickets sold

[XX]%

Capacity reached

$[XX]

Cost per ticket

[X.X]x

Return on ad spend

The challenge

What we were up against.

[Two or three sentences on the starting point: timeline, lineup, market, budget or last year’s result.]

[Challenge one, e.g. late lineup confirmation]
[Challenge two, e.g. softer market than last year]
[Challenge three, e.g. big list, low engagement]

Our approach

What we did.

[What we did and why.]

[Strategy: e.g. city-by-city audience plan]
[Paid media: e.g. phased Meta and Google campaigns]
[EDM: e.g. pre-sale registration and nurture flows]
[Optimisation: e.g. daily budget shifts to best performers]

The campaign

From tease to home run.

Tease

[What happened, e.g. built the audience before the lineup dropped.]

Announce

[e.g. lineup reveal drove X pre-sale registrations.]

Pre-sale

[e.g. registrants converted through EDM and SMS.]

Onsale

[e.g. scaled to lookalikes city by city.]

Home run

[e.g. urgency creative closed out final tickets.]

In their words

Josh and the team at Call and Response have been an amazing addition to our team. They have helped with our strategic approach to not only marketing but to our business direction in general. Bottom line is they have been a key driver in sales growth over the past year which is ultimately the true measure.

Toby Burrows

Chief Entertainment Officer, Trademark & Fabrik

More work